Why does a company need a CRM?

A company needs CRM to organize the work of the sales and marketing departments. It provides a unified view of each customer: from the first contact to repeat purchases. Thanks to CRM, a company can improve service, respond promptly to requests, and analyze marketing effectiveness. Furthermore, the system automates routine tasks and helps forecast sales.

Odoo CRM unifies data on customers, deals, and marketing campaigns, providing a complete picture of the sales funnel. The system automatically distributes leads among managers, reminds about important calls, and helps prepare commercial proposals. Integration with other modules, such as Sales and Dashboards, makes it a central hub for revenue management. To launch a highly efficient CRM system in your company, contact OS-MENA — we will configure Odoo to meet your goals.