What is marketing ROI?

Marketing ROI (Return on Investment) shows how much an advertising campaign has paid off. It's calculated as: (income from the campaign - its costs) / costs. If ROI is positive, the investment is profitable. This helps evaluate advertising channels: for example, if 10,000 AED is invested in contextual advertising and revenue is 15,000 AED, ROI = 50%.

Odoo CRM and Sales modules help automatically calculate the ROI of marketing campaigns. You can link advertising costs to revenues from closed deals that were attracted through that campaign. The system provides visual reports showing which marketing activities bring the most money. Start measuring real marketing return with Odoo. OS-MENA will help set up the system for accurate ROI calculation.