What is a lead magnet?

A lead magnet is free content (e-book, webinar, checklist) that attracts the attention of the target audience. The visitor exchanges their contact (email) for valuable information. It's an effective way to expand the potential customer base: after receiving the lead magnet, they start receiving additional materials and offers.

Using Odoo modules, you can easily create landing pages for contact collection by offering lead magnets. The system automatically adds new leads to your CRM and can launch an automatic email sequence (autoresponder) for them. It's the perfect tool for building a flow of inquiries. Want to set up a constant influx of quality leads for your business? Contact OS-MENA for Odoo marketing setup.