What is a CRM system?

CRM (Customer Relationship Management) is a system for managing customer relationships. It centralizes the customer database, records all interactions (calls, emails, meetings), and helps control the sales process. Thus, CRM helps not to miss a single lead and build long-term relationships with customers.

The Odoo Customer Relationship Management (CRM) module is a powerful tool that not only stores customer data but also automates sales processes, integrates with email and telephony, and provides analytics on the sales funnel. All interactions with a customer are recorded in a single card, enabling personalized service. To increase the efficiency of your sales department, contact OS-MENA experts for Odoo CRM implementation.