What functions does a CRM system perform?

The main functions of a CRM are: maintaining a customer database, automating sales funnel and interaction management, storing deal history. The system records contact details, meetings, and calls, helps generate commercial proposals and mailings. CRM also generates reports and forecasts, allowing more effective team management by analyzing each manager's performance.

The Odoo Customer Relationship Management (CRM) module performs all these functions and more. Such a solution allows configuring automated workflows (funnels), sending email requirements, integrating with IP telephony for call recording, and building sales forecasts based on current deals. All analytics are available on a single dashboard. To unlock the full potential of CRM for your business, entrust the implementation of Odoo to OS-MENA — we will ensure full integration and training for your team.