How to segment a customer database?

Customer segmentation is dividing the database by characteristics (age, geography, purchase history). For example, separating customers who made a purchase from new visitors and sending them different emails. Or segmenting buyers by loyalty (regular vs. occasional) and offering them personalized promotions. This approach increases the relevance of mailings and campaign effectiveness.

Odoo CRM and marketing modules provide flexible tools for segmentation. You can create segments based on any data: by purchase amount and frequency, by tags, by country, by activity, etc. These segments are dynamically updated and can be immediately used for targeted mailings or promotions. To make your marketing campaigns more personalized, entrust the setup of segmentation in Odoo to OS-MENA experts.