How to measure advertising effectiveness?

To measure advertising effectiveness, metrics are used: CTR (click-through rate), conversion (percentage of clicks to purchases), and CAC (customer acquisition cost). For example, if 1000 AED is spent on an ad and 100 inquiries are received, CAC = 10 AED. Analyzing these indicators helps understand which channels work better and which need optimization.

Odoo provides marketing Dashboards where you can track the effectiveness of advertising campaigns across various channels. You can see how many leads and sales each source brings and calculate ROI. Integration with UTM tags allows accurate attribution of inquiries. To ensure your advertising budgets are spent with maximum return, contact OS-MENA specialists for analytics setup in Odoo.