How does email marketing work?

Email marketing is the mass sending of emails to customer addresses with a targeted offer. Using a special service, the marketer prepares an email template and loads a list of addresses. The system tracks email opens and link clicks, helping analyze the response. Email marketing is effective for informing about new products, promotions, and customer retention.

Odoo modules include a powerful tool for email marketing. You can segment the customer base from CRM, create beautiful emails in a visual editor, set up automatic email sequences, and track all statistics. Integration with eCommerce allows, for example, sending abandoned cart emails. To launch effective email marketing, contact OS-MENA specialists for Odoo setup.