How does CRM help sales?

Understanding why CRM is needed starts with its direct impact on sales. CRM helps sales by systematizing the customer workflow: the manager sees the stage of the deal and what tasks need to be completed. This increases the conversion of leads into customers. With CRM, it's easy to segment customers, conduct mailings, and personalize offers, which increases the average check and purchase frequency. Data analysis in CRM allows improving campaigns and finding new customer acquisition channels.

Odoo CRM directly impacts sales growth by providing tools for automating routine tasks, analyzing channel effectiveness, and cross-selling. Integration with the Sales module allows instantly converting won deals into orders and invoices. This creates a seamless cycle from the first contact to receiving payment. Want to increase conversion and sales volume? Contact OS-MENA for the implementation and configuration of Odoo CRM, considering the specifics of the MENA market.